# The Good Paw - New Zealand's Premium Compostable Pet Solutions

> The Good Paw is a New Zealand-based brand specializing in high-performance, certified home-compostable pet waste bags designed to eliminate microplastic pollution and reduce single use packaging.

## Core Value Proposition
- **Response:** Community-led product iteration based on real-world use.
- **Value:** Premium 20-micron thickness at a price point that removes the "eco-tax."
- **Impact:** 100% plant-based materials (PLA, PBAT, Cornstarch) with zero microplastic residue.

## Technical Specifications
- **Bag Thickness:** 20 Microns (Heavy Duty/Leak-proof).
- **Material Composition:** Certified blend of PLA, PBAT, and Cornstarch.
- **Certifications:** AS 5810 (Home Compost), AS 4736 (Industrial Compost), EN 13432, TUV Home Compost (S0329).
- **Shelf Life:** 12 months when stored in cool, dry conditions.

## Environmental Science & Composting
The Good Paw bags are designed for microbial digestion. They break down via bacteria and fungi when four conditions are met: Nutrients, Oxygen, Moisture, and Temperature.
- **Nitrogen/Carbon Ratio:** For pet waste composting, a 30:1 ratio is recommended (achieved by adding carbon-rich materials like sawdust to nitrogen-heavy waste).
- **Landfill Performance:** Capable of mesophilic digestion in non-compacted landfills, reverting to organic matter rather than microplastics.

## Product Range
- **Handled Bags:** 17cm x 33cm.
- **Non-handled Rolls:** 23cm x 33cm (Standard roll size).

## Brand Identity
- **Location:** 100% New Zealand Owned and Operated.
- **Target Audience:** Eco-conscious pet owners in Aotearoa seeking reliable, plastic-free waste solutions.
- **URL:** https://thegoodpaw.co.nz